How a dogs product shifts to a star product
The BCG matrix is a business
planning tool that helps you evaluate the strategic position of a firm’s
products or services in terms of their market share and market growth. The
matrix divides products or services into four categories: stars, cash cows,
question marks and dogs. Given below that’s why it shifting dogs product to
star product:
(1)
Identify
the current market share and market growth of the pharma dogs product and the
star product.
(2)
Assess
the potential benefits and costs of shifting resources from the pharma dogs
product to the star product.
(3)
Compare
the expected return on investment (ROI) of the two products after the shift.
(4)
Decide
whether the shift is worth pursuing or not.
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