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How a dogs product shifts to a star product


The BCG matrix is a business planning tool that helps you evaluate the strategic position of a firm’s products or services in terms of their market share and market growth. The matrix divides products or services into four categories: stars, cash cows, question marks and dogs. Given below that’s why it shifting dogs product to star product:

(1)         Identify the current market share and market growth of the pharma dogs product and the star product.

(2)         Assess the potential benefits and costs of shifting resources from the pharma dogs product to the star product.

(3)         Compare the expected return on investment (ROI) of the two products after the shift.

(4)         Decide whether the shift is worth pursuing or not.

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